According to Strategy Analytics, when Microsoft purchased Nokia, it had captured a sizable amount of the smartphone business market. However, with the downfall in the business after the purchase, Microsoft has not been able to make a mark in the smartphone market. As a result, Huawei just displaced it as the world’s third largest mobile phone vendor by shipping 30.6 million phones, which is close to 50 percent more than last year. On the other hand, Microsoft’s global mobile phone shipments grew only 2 percent year-over-year to hit 435 million units in the second quarter of 2015. Huawei now holds a record 7 percent market share trailing behind Apple (10 percent) and Samsung (20.5 percent). Microsoft has been pushed down to the fourth place after selling 27.8 million phones, nearly half the 50.3 million devices it sold last year over the same period. The Chinese smartphone maker, Xiaomi is in the fifth position. According to Neil Mawston, Executive Director at Strategy Analytics said Samsung continues to rule the mobile market in spite of the fall in its profits by 7 percent year-over-year. In comparison to 95 million phones that were shipped in the second quarter of 2014, Samsung could manage to ship only 89 million phones in the same period this year, which gives the Korean company a 20 percent market share. On the other hand, Ken Hyers, Director at Strategy Analytics, talking about Huawei said that the company in the second quarter of 2015 had shipped 30.6 million mobile phones. In comparison to Huawei, Microsoft could manage to ship only 27.8 million mobile phones, which guaranteed it only 6 percent of market share in the world for the second quarter of 2015. Pointing at Microsoft’s 6 percent global mobile phone market share, Mawston said that the company has hit an all-time low. He said that Microsoft is partly not able to capture market due to the limitations on the feature phone front. However, its Lumia smartphone model continues to hold its position in the market and is awaiting the launch of new Windows 10 models. When Roger Entner, principal analyst at Recon Analytics was contacted by NewsFactor to share his thoughts on Microsoft’s decline, he said he was not surprised by it.
